Pearl Jam’s Lunar Listening Party: Fans Preview New Song by Pointing Phones at the MoonVariety — Stuart Oldham
On Tuesday, the Seattle rockers announced a new AR stunt that allows fans to preview new song “Superblood Wolfmoon” through an augmented reality experience.
By visiting Moon.PearlJam.com, fans can then point their mobile phones at the moon, which triggers a snippet of the riffy new single, “Superblood Wolfmoon.”
The band’s label, Republic Records, partnered with interactive company Powster on the promotion.
“Engaging Pearl Jam fans to go outside and experience the moon in an exciting way is a testament to the innovative spirit the band brings to music,” said Bill Gerdts of Republic Records.
The AR experience will be available through Feb. 19 when “Superblood Wolfmoon” gets released digitally in full.
Pearl Jam’s eleventh studio album, “Gigaton,” arrives March 27.